How to Make Your Brand All About Them (Your Clients)

As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.

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What to Write When You Don’t Have Time to Write

We all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As the tasks pile up and the time ticks down, it can be easy to start looking for things to cut. Don’t let your blog be one of them. Here are some tips on what to write when you don’t have time to write.

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The Law Firm Advertising Don’t List

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It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.

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When Should You Update Your Law Firm’s Website Content?

Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content? Continue reading

Could Your Law Blog Turn You Into a Thought Leader?

The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right. Continue reading

Should You Write About Losing?

You spent a week of long nights preparing for trial. You had everything ready — witnesses prepped, exhibits labelled, issues briefed. But at the end of the day, the verdict came in for the other side. Now what happens to that great idea you had about writing a blog post announcing your victory? Should you write about losing? Continue reading

Legal Linguist Joins the PatchWork Collective Coworking Space in Ferndale, Michigan

Writing can be a lonely profession. While some of the best writing happens behind closed doors, some of the best thinking happens collectively. That’s why I am excited to announce that Legal Linguist is joining the PatchWork Collective, a drop-in coworking space in Ferndale, Michigan. Continue reading