The Law Firm Advertising Don’t List

Don’t Do ThisĀ 
in Your
Law Firm
Advertisin
g

It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.

Continue reading

When Should You Update Your Law Firm’s Website Content?

Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content? Continue reading

Could Your Law Blog Turn You Into a Thought Leader?

The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right. Continue reading

Should You Write About Losing?

You spent a week of long nights preparing for trial. You had everything ready — witnesses prepped, exhibits labelled, issues briefed. But at the end of the day, the verdict came in for the other side. Now what happens to that great idea you had about writing a blog post announcing your victory? Should you write about losing? Continue reading

Legal Linguist Joins the PatchWork Collective Coworking Space in Ferndale, Michigan

Writing can be a lonely profession. While some of the best writing happens behind closed doors, some of the best thinking happens collectively. That’s why I am excited to announce that Legal Linguist is joining the PatchWork Collective, a drop-in coworking space in Ferndale, Michigan. Continue reading

When, How, and Why to Send Out Your Press Release

Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success. Continue reading

Making the Most of Case Summaries on Your Law Blog

Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading