Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success.
What do you do when you have a big brief due? Procrastinate until the last minute? Work on it off-and-on through the week? Find out why you may want to set time aside and give yourself a mini-retreat to get that writing project done faster and better.
Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog.
Emotional conflict is a natural part of the law. Whether you are blogging about a controversial legal issue or responding to a pleading or email from an opposing counsel, you may find yourself wrapped up in an emotional response. But that emotion can get in the way of your writing, and in resolving your issues.
When it comes to fiction writing, the blank page has always been an invitation to me, rather than an obstacle. I have a unique ability to write linearly, flying by the seat of my pants and improvising as I go. Historically, I have never done must planning before pen hits page. But as I have […]
A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or small business, you need to be certain it gives readers value. That means they need to be able to read it without getting lost. But you work in a technical […]
If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can […]
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?
Sometimes it can be hard to figure out what to write week in, and week out. One source of almost unlimited content ideas is to look at industry trends. Whether it is a newly published case or an issue trending on Twitter, changes in your industry are perfect blog writing material.
When do you lose track of time? When you are playing with your kids? Networking with other business professionals? Digging into a tough problem at work? What about writing? Professional development professionals call being in the zone like this “flow.” For bloggers, writing becomes part of the flow, but only if they get the distractions […]