For many of us, summer is a time for time away from work, family vacations, and a break from the everyday slog. So why not make this the season where you finally get started writing? Your future self will thank you for it.
Continue readingThe phone isn’t ringing. Cases are wrapping up. You find yourself with some time on your hands and now you’re wondering what to do when business is slow. Here are some suggestions to make the most of your time, and your marketing efforts.
Continue readingMaintaining your blog and creating long-form downloadable content takes time, energy, and skill. And you should be paid for your work. But should you ever write for free if you are a freelance writer or blogger? How do you know if the “exposure” is worth the work?
Continue readingI recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots” that control search engine optimization. I couldn’t say, which of course, make me curious. Here’s what I found.
Continue readingAs lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.
Continue readingWe all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As the tasks pile up and the time ticks down, it can be easy to start looking for things to cut. Don’t let your blog be one of them. Here are some tips on what to write when you don’t have time to write.
Continue readingDon’t Do This
in Your
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Advertising
It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.
Continue readingBuilding a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content? Continue reading
Have you ever browsed a competitor’s website and realized their About page was just a copy of their resume? Or maybe that bullet list is on your own site. Find out why your Attorney Bio should be more than just a list of your credentials. Continue reading
The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right. Continue reading