We live in a hyper-connected world. People find and connect with their lawyers using everything from the phone to Facebook messenger. But in an era where there are ways to connect at every turn, does your website still need a contact page?
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Law and marketing don’t always mix. But sometimes, you can use your website to showcase your expertise, or use your legal know-how to improve your website. Find out how to put your law degree to work on your website.
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. […]
Have you ever browsed a competitor’s website and realized their About page was just a copy of their resume? Or maybe that bullet list is on your own site. Find out why your Attorney Bio should be more than just a list of your credentials.
There’s a lot to think about when you are building a new website. With all the design choices, content to write – and don’t forget about the photography and the stock images – it can be easy to overlook the contact page. Don’t. Instead, use it as a tool to make communications quick and painless […]
It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work.
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?
Most of us are more interesting than our About page might lead potential customers to believe. Whether your bio reads like a resume or a sales pitch, there are ways to fight back against a boring About page.
You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing.
How do you know your blog is working? You could wait until a potential customer mentions finding you one the web. Or you could install an analytics app into your website and see the numbers for yourself.