Make the Most of Your Contact Page

There’s a lot to think about when you are building a new website. With all the design choices, content to write – and don’t forget about the photography and the stock images – it can be easy to overlook the contact page. Don’t. Instead, use it as a tool to make communications quick and painless for your potential clients. Continue reading

5 Steps Toward Building Your Niche Practice

It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work. Continue reading

What Are You Really Selling on Your Website?

When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website? Continue reading

How to Feature a Product or Service in Social Media Marketing

You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing. Continue reading

Are Geographic Landing Pages a Good Idea?

Have you ever gone to a big law firm’s website and found a list of all the cities they represent? Or seen webpages dedicated to each jurisdiction they cover? Are these practices even useful? Find out why a geographic landing page could be just right for your firm, or it could be way over the top. Continue reading

Does Your Brand Meet Clients at the Door?

Most lawyers today know how important it is to have a brand. Their business cards, commercials, and websites all try to build an image and bring customers to their doors. But does your brand meet clients there, or is their in-office experience turning them off to your practice? Continue reading