As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.
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Tag: web marketing
You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing.
The Cloud is a popular place these days. Industry experts will be quick to tell you to save your data to a server or even manage your practice online. But should you move your practice online? Modern technology says the answer may not be no.
If you follow social media, you have probably seen, and maybe even used hashtags. These markers for social engagement can help unite causal browsers, concert goers, and causes around one simple phrase. But have you ever considered using a hashtag to help your business?
You don’t have to spend too much time surfing the Internet before you find someone questioning the value of writing a blog. All those negative articles could make you wonder “Why even bother blogging?”
SEO. You’ve heard it from every web marketer you’ve spoken to. You probably know it stands for Search Engine Optimization and it has to do with your website’s priority on Google, Bing, and other search engines. But do you actually know what it is? Many web marketers will use SEO like “secret sauce” – something […]