I’ve written a lot of law firms’ websites over the years, and read even more. Here are a few tips on how to write practice area pages for services you offer that drive clients to contact you, rather than click away. Why You Need Practice Area Pages If you’ve ever worked at a small firm, […]
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Tag: web content
Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content?
As professionals, our reputation and image are important parts of recruiting the kind of clients we want. Find out how the tone of your website and blog, together with your online profile can create an image of who you may, or may not, want to be online.
You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results and SEO. But there are some pieces of the back-end of your website itself that could be killing your SEO efforts.
Most of us are more interesting than our About page might lead potential customers to believe. Whether your bio reads like a resume or a sales pitch, there are ways to fight back against a boring About page.
A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers to frequently asked questions. But how do you balance blogs, FAQs, and sub-pages? And how do you know where the piece you just wrote belongs?
What is a website for? Some traditionally minded marketers will say that a website is your online business card. How it looks is what counts. But in the age of online research and reviews, your online presence should be far more than just a pretty face.
Most lawyers think of blogging primarily as a marketing tactic – a way to get customers in the door and create more revenue. But web content also provides added value. By creating restricted blog content, you can give your best clients more for their money.
When readers have a problem, they turn to the Internet for a solution. It is so common, there is even a web-acronym LMGTFY: “Let Me Google That For You.” To be successful, your website should be the place to go for readers with problems to find answers. So ask yourself, does your website focus on […]
You’ve been putting a lot of work into your blog: updating regularly with posts that have a conversational tone and catchy titles. But as your blog grows, your voicemail and inbox sit empty. Maybe it is because your website is a turn-off. A lot of lawyers spend far too much money on canned websites from […]