Take Your Networking Online Through Social Media

Modern professionals may find in-person networking difficult. It may seem time consuming or you may not enjoy interacting in that kind of setting. Luckily, modern technology now allows you to take your networking online through social media. And you can use your blog to do it. Continue reading

Tapping into Commercial Hashtag Marketing

If you follow social media, you have probably seen, and maybe even used hashtags. These markers for social engagement can help unite causal browsers, concert goers, and causes around one simple phrase. But have you ever considered using a hashtag to help your business? Continue reading

Where Does Your Professional Stage End, and Your Personal Life Begin Online?

Whether you are a small business owner, manager, attorney, or anyone else with a public persona, it can be hard to draw a line between professional time and personal space. Nowhere is that more true than online. So how do you decide where your professional stage ends? Is it ever okay to be “off camera” while you are online? Continue reading

Schedule Your Social Media Posts and Take a Load Off Your Mind

I finally did it! I’ve been saying that Legal Linguist needed a Twitter feed for over a year now. This week, I bit the bullet. Why did I wait? Because I wanted to do it right. Then I learned about a great way to schedule my social media posts. It takes a load off my mind and lets me plan ahead to make a better first (tenth? hundredth?) impression. Continue reading

Drip Marketing: Not Just a Drop in the Bucket

When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but a constant drip marketing strategy will bring clients to your door. Continue reading

5 Lessons You Can Learn From Clickbait

No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading

Is There Such A Thing As Too Many Webpages?

You have spent a lot of time and money building up your web presence, particularly a professional website. Now your marketing manager wants to add pages for every aspect of your practice. So when is enough enough? Continue reading

Facebook Changes: Bad for Small Businesses

For years you have been hearing about building a Facebook business page for marketing purposes. But some behind the scenes changes are making Facebook tougher for small businesses. Continue reading

A New Year’s Resolution: Keep Social Media Personal

There aren’t many people who choose to send New Year’s Eve alone. That’s because the holidays are social events – times to connect with family and friends and strengthen old bonds. So why do so many businesses treat social media networks so much differently?

Far too many business owners treat their follows on social media like the the masses at professional networking events – they collect as many contacts as they can, but never do any follow up. But social media is about relationships.

On its most basic level, social media is one of several ways for business owners to keep in contact with past and potential clients and referral sources. And it can be a platform for publicizing new blogs and news items. But if you stop there, you may as well be using mailers.

Instead, small business owners need to commit to making personal connections with their social media followers. That means engaging with them and giving them a glimpse at the man behind the curtain. So, in 2015, business owners should resolve to:

Reply to Followers

Inevitably, someone will comment on one of your posts. In fact, you want them to. That’s how you can develop organic reach for your social media posts. Thank new followers, like or favorite responses and shares and retweets. And engage in your followers’ conversations. It will build brand loyalty and grow organic reach.

Be Personal

In between blog posts and product photos, take the time to post something personal. That doesn’t mean posting a picture of your lunch, but maybe you could post a shot of you and the crew on the job. Let them see who you are and what they are paying for behind the marketing pitch. It will help your loyal fans recommend you better to their contacts.

Have Conversations

Particularly on Twitter, one of the best ways to improve visibility and teach your followers about your business is to have conversations with them. Consider asking open-ended questions and being prepared to respond to the answers. Or set up a Tweet-chat or “Ask Me Anything” – dedicated times when you will engage and respond to your followers’ questions.

2015 will give you a chance for a whole new take on your social media strategy. Make a New Year’s resolution to take it more personally and to engage with your followers. What you invest in time, you will get back in organic growth and dedicated followers. If you need help developing a social media strategy, contact blogging coach Lisa Schmidt at Legal Linguist today.

 

What the Heck is a #Hashtag?

If you are new to Twitter, you’re probably wondering why everyone keeps putting number signs in front of everything. It’s even made its way on to Facebook now. So what are these pound signs all about?

In the social media world, this symbol # is called the hashtag. The easiest way to think about it is as a signal to the world what your tweet (or Facebook post) is about.

How Does a Hashtag Work?

To go deeper, first we have to step back. Everything you put on Twitter is publicly available to the world. But to find your needle in the haystack of tweets, a person needs to “Follow” you or search for your post.

Hashtags tell the Twitter search engines to include your post in certain searches. For example, the title of this post, “What the Heck is a Hashtag?” would show up in searches for “hashtag.” But the post is about more than that. It also about social media marketing and Twitter. So to make the article show up in a Twitter search, I added the hashtags: #twitter and #socialmediamarketing.

How Do You Choose a Hashtag?

Just putting a pound sign in front of a word doesn’t make it a good hashtag. For it to be effective, a hashtag has to be something people search for. Sometimes it’s obvious, like #socialmediamarketing. Sometimes it’s trendy, like #whyIstayed or #HeforShe.

To find the best hashtags you can browse Twitter, searching for your topics and seeing what other people are using. You can also use websites like Hashtags.org, which track the popularity of hashtags to pick the right word or phrase.

Getting noticed on Twitter is all about entering the right conversations. You can do that by labeling your posts with effective hashtags. If you need help tagging your blog posts, contact ghostblogger and blogging coach Lisa Schmidt to set up a meeting today.