You may not know the term “Newsjacking,” but you probably know it when you see it. Blogs, social media accounts, and even cable news networks will use top trending news stories to get readers’ attention and build their audience.
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Has anyone ever told you that you should write a book? Maybe you have a strong opinion on an aspect of your business, or have a unique way of explaining a difficult concept. An eBook could be a great way to put your thoughts in order and market your expertise at the same time.
You blog regularly. You publish on a set schedule designed to reach your target audience. And now that schedule is telling you to post on Christmas. What do you do? Let’s face it, very few people will be scrolling through their RSS or social media feeds on Christmas or New Year’s morning, looking for a […]
We live in a fast-paced culture. Our average attention span is 8 seconds. Goldfishes’ are 9. The key to writing blogs that catch and hold your readers’ attention is to keep them short and focused on a catchy topic. Here are some tips to guard against rambling: Use Subheadings to Prevent Topic Drift Subheadings can […]
It sits there, staring at you, taunting you with your inability to fill it. But I assure you, you are mightier than the blank page and it is easily vanquished once you set aside your terror.
If you are a new attorney, or just reaching out into an area of law, there will certainly be a lot you don’t know. This can make you feel like you shouldn’t be blogging. After all, you’re no expert. But by putting a little extra research behind your posts, you can become an expert and […]
Top 10 lists are extremely popular within the blogosphere. Someone is probably writing a new one even as you read this. But can numbered list posts be useful to a blogging lawyer? Aren’t the issues we deal with too complicated to explain that way? Here are 5 reasons I say no: 5. Built-In Structure Creating […]
Some of the most compelling blog posts stem from the hot topics of the day. While the nation’s attention was wrapped up in the Trayvon Martin case many criminal lawyers took advantage of the limelight to write about “stand your ground” laws in their own states. Even when the headlines aren’t quite so directly on […]
We’ve talked a lot on this blog about bringing in readers from search results and from building your reputation with referral partners. But the problem with reputation is it is a double edged sword. More than quantity, the quality of your content is what will push people to pick up the phone, or not. Initially, […]
A few weeks ago, I discussed how you can use your blog to increase your reputation in the eyes of your referral partners. But your friends and business colleagues are also a great sources of web traffic. The key is to make them curious about what your blog has to offer.