Whether you are rewriting your website, drafting your next blog, or posting on social media, choosing the right pronouns can be surprisingly complicated. Deciding whether to use “I” “we” or “they” can set the tone for all kinds of brand decisions. But which one is best for you may not be as clear as you […]
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Last week, I got the chance to participate in a writer’s retreat on Mackinac Island in Northern Michigan. The retreat taught me a couple of things: (1) Not all seminars need to resemble studying for the bar; and (2) Literary writers are as susceptible to group think as the rest of us.
You’ll be seeing some changes around here in the next couple weeks. That’s because starting April 21, 2015, Google will be promoting mobile friendly websites over any others. Here’s what to expect and how to prepare.
Not all of your writing goes to the courts or the web. No matter what your practice area, eventually you will have to write a letter to your client. So take the time to make them effective and add quality to your customer experience.
You are an interesting person. There are very few truly boring people in the world, and if you are one of them, then congratulations, being boring has just made you interesting. So why does your website’s bio (or About page) read like a resume? What can you do about it?
There aren’t many people who choose to send New Year’s Eve alone. That’s because the holidays are social events – times to connect with family and friends and strengthen old bonds. So why do so many businesses treat social media networks so much differently? Far too many business owners treat their follows on social media […]
If you work in a service-based industry like law, one of the things that sets you apart from your competition is you – your personality and demeanor. Make sure that personality shines through in your blog so potential clients get a glimpse of what to expect. One of the best uses of an initial consultation […]
Lawyers and other highly trained professionals are in danger. They don’t know how talk to their clients, and so in the world of social media they risk losing followers by talking over their heads. So how can you fight the disease of legalese? Here are some tips: Drop the Dictionary Every lawyer has developed an […]
We live in a fast-paced culture. Our average attention span is 8 seconds. Goldfishes’ are 9. The key to writing blogs that catch and hold your readers’ attention is to keep them short and focused on a catchy topic. Here are some tips to guard against rambling: Use Subheadings to Prevent Topic Drift Subheadings can […]
It sits there, staring at you, taunting you with your inability to fill it. But I assure you, you are mightier than the blank page and it is easily vanquished once you set aside your terror.