If you are relying on search engines or social media to bring you readers, then you already know the importance of a good quality headline. So how can you invite the click? How can you get your reader to read on? Continue reading
No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading
Coming up with a title can be the second most difficult part of blog writing (after picking a topic), but it is important that you consider both your human and automated readers when selecting a label for your latest piece of insight. Here are some tips to finding the perfect title:
1. Use the language of the people.
You know your audience. You’ve taken time to identify them and learn their interests and habits. So make sure your title appeals to them and is written in their language. For example, if your clients call you their “lawyer” don’t refer to yourself as “attorney.” Even if there are nuanced differences in terminology, use the common word in your title and the more technically correct term in the body of your post.
2. Write the way they search.
Web browsers like Google and Bing use automated “webcrawlers” that look for strings of characters that are as close to what the user typed as possible. They have some built in equivalencies, like vs. and versus and common spelling errors, but they will sometimes ignore synonyms. The closer your post’s title is to the sequence of characters entered by the user, the higher you’ll appear in search results.
3. Make it interesting
Once you’ve shown up on their search results, you still need to get readers to click on your post. Consider writing your title in the form of a question you hear frequently. That way when people see the question on the screen they’ll know you’ve got the answer. Another way to make it interesting is to use lists. Top 10 lists are popular and may get clicked on even by only passively interested readers. Keep in mind Top 10 lists are more interesting to people who stumble on your blog article on social media, while direct questions are better for people searching for answers.
Writing a title for your blog can be difficult, but by keeping your reader in mind and writing the way they search you can maximize your chances of showing up in their search results. And by keeping your titles interesting you’ll encourage them to click through and see the valuable content marketing you have to offer.
One of the biggest challenges for bloggers is how to make new readers pick their article out of a list of search results. If you are lucky enough or have worked hard enough to appear at the top of Google, your job is much easier. But even as users scroll through Page 1, you need your article to stand out from the rest. You need a good title.
The blog title can be a kind of art form. That is to say it will take time to master and even once you have it down you will still write a clunker now and again. Still, a few guidelines can help you write better titles more consistently and draw more people to your blog.
1. Keep it Short
Don’t load your title full of keywords or descriptive words. That’s what tags are for. Instead keep it very succinct. If you have more than 10 words, make sure each one is there for a good reason.
2. Keep it Simple
This one is my personal weakness. Don’t worry about being specific about which court (unless it’s the Supreme Court, then maybe be specific), or the full name of a statute. And don’t get too elaborate with your message. The title is the bait, not the hook, line, and sinker.
3. Connect to Your Topic, Sort of
Your title should reference the content of your post, obviously, and should not be misleading. But remember that anyone looking at your blog article in a web search is already thinking about your topic. Your content and tags have brought it up based on their key words. Instead of blandly stating what you intend to discuss in the next 500 words, it could be okay if your title is a little quirky, or makes a play on words.
4. Make it Catchy
This is the part that is most important, and most difficult. It’s important for your blog to make an emotional connection with your readers. Whether they are amused, curious, angry, or pleased, if you can raise their feelings, they’ll be more likely to click on your article, and even read all the way to the end.
Crafting good titles for your blog articles isn’t easy, but it is important. Titles are the headlines on your newspaper, so make sure you take a few minutes to craft something good.