Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the camera yourself, a successful video ad campaign can take time and effort to do right. But are you skipping a step? Can your blog support a video ad campaign and […]
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The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right.
Unless your business is event hosting, you won’t have a big event every day, maybe not every year. But when a grand opening or other big event does come along, you need to know how to make the most of it on social media.
A professional blog post is a key part to your online social media marketing. But just writing a good blog isn’t going to bring many new clients to your door. You need to know what to do with your blog post after you hit publish.
Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your […]
No one can market effectively to everyone. To know where to spend your time, and your money, you need to know what will have the most return on your investment. To do that, you need to decide: Who is your target customer?
The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says it is time for a holiday campaign. Find out how to make the most of your holiday marketing campaign with blogging and social media.
When you are an expert in your field, industry organizations, continuing education coordinators, and others will ask for you to weigh in on professional issues. So how can you use these opportunities to make the most of your professional expertise online.
You’ve written your masterpiece blog, something you believe everyone should read. But how do you get anyone to actually read it? Can you save yourself from obscurity with a picture?
You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing.