Your Brand is Bigger Than Your Logo

Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading

Making the Most Of Your Holiday Marketing Campaign

The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says it is time for a holiday campaign. Find out how to make the most of your holiday marketing campaign with blogging and social media. Continue reading

Making the Most of Your Professional Expertise

When you are an expert in your field, industry organizations, continuing education coordinators, and others will ask for you to weigh in on professional issues. So how can you use these opportunities to make the most of your professional expertise online. Continue reading

How to Feature a Product or Service in Social Media Marketing

You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing. Continue reading

How Are You Using LinkedIn?

Most professionals have developed a LinkedIn account at some point in their career. But just having a profile doesn’t let LinkedIn work for you the way it could. How you use it can make the difference between a waste of time and a lucrative business opportunity. Continue reading

Take Your Networking Online Through Social Media

Modern professionals may find in-person networking difficult. It may seem time consuming or you may not enjoy interacting in that kind of setting. Luckily, modern technology now allows you to take your networking online through social media. And you can use your blog to do it. Continue reading