When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]
You are browsing archives for
You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results and SEO. But there are some pieces of the back-end of your website itself that could be killing your SEO efforts.
Law is complicated, and a blog post may often not be enough to cover a topic fully. Find out how to use occasional long-form content to supplement your blog and increase your SEO.
January is all about goal-setting. Whether you are committing to a New Year’s Resolution or updating your business plan, this time of year everyone is looking ahead. So what does the future look like for you? And how are you going to get there? What is your marketing goal for 2016?
Congratulations! You have taken the time to identify some top keywords and are using them in your business’s web content. Unfortunately, keywords are only Step 1 to understanding high quality SEO. Step 2 is all about going further into natural language.
More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce.
When I talk to lawyers about their web marketing strategies, one of the first arguments they raise in defense is “Yeah, but, it’s not like they teach social media marketing in law school!” Guess what, now they do!
If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do?
You never want to bore your reader. And you certainly don’t want to waste words. But is it possible you have gone too far the other way? What if your blog posts are actually too short?
You have spent a lot of time and money building up your web presence, particularly a professional website. Now your marketing manager wants to add pages for every aspect of your practice. So when is enough enough?