How Are You Using LinkedIn?

Most professionals have developed a LinkedIn account at some point in their career. But just having a profile doesn’t let LinkedIn work for you the way it could. How you use it can make the difference between a waste of time and a lucrative business opportunity. Continue reading

What is Your Unique Business Offering?

No matter what your industry, there are likely thousands of people who do what you do. So how do you stand out? How can you make referral partners remember you and potential clients find you among a sea of competition? Continue reading

Draw Me A Picture: Who Is Your Ideal Client?

I recently had a conversation with a real estate agent where I asked him, “Who is your ideal client?” His response “I don’t know, anyone looking to buy or sell a house.” Here’s why that just won’t work. Continue reading