If you are a general practitioner, you’ve got a lot of work to do to distinguish yourself from the herd. But if you are an in-demand expert, why not write like one?
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The ABA Journal recently published an article “Folks Still Find Lawyers the Old-Fashioned Way.” The article featured a study finding only 7% of participants go online as their primary way to find a lawyer. But rather than letting this article frustrate you, look at what is going on behind the scenes. You will find that […]
So far this blog has talked about using blogging to reach potential customers on the Internet. But blogging isn’t just about fishing. Blogging also cultivates your team of referral partners by teaching them what it is that you do. All private attorneys (in-house general counsel excluded) have some people they rely on to send them […]