Know When to Take It Offline

Even if your business is completely virtual, there are times when you need to take it offline. Customer interactions and professional referral relationships sometimes take a personal touch that the Internet simply cannot offer. Continue reading

Does Your Website Focus on You or Your Clients?

When readers have a problem, they turn to the Internet for a solution. It is so common, there is even a web-acronym LMGTFY: “Let Me Google That For You.” To be successful, your website should be the place to go for readers with problems to find answers. So ask yourself, does your website focus on you or your clients? Will readers find the solution to their problems, or a shrine to the owner of your company? Continue reading