Does Your Website Make the Most of White Space?

Everyone knows that content is king. Writing high-quality webpages and blog posts is the key to increased web traffic and closed business. But what about the space between the words? Could your use of white space actually help support your content? Continue reading

Using Google AdWords? Don’t Forget a Landing Page

More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce. Continue reading

Lawyers Shouldn’t Blog Every Day

There. I said it. Lawyers shouldn’t blog every day. This may go against conventional wisdom for building better SEO rankings, but in reality, most lawyers who try to blog every day will not help their reputations very much. Continue reading

Drip Marketing: Not Just a Drop in the Bucket

When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but a constant drip marketing strategy will bring clients to your door. Continue reading

The Key to Choosing Keywords

If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do? Continue reading

5 Lessons You Can Learn From Clickbait

No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading

Newsjacking To Build Your Audience

You may not know the term “Newsjacking,” but you probably know it when you see it. Blogs, social media accounts, and even cable news networks will use top trending news stories to get readers’ attention and build their audience. Continue reading

Facebook Changes: Bad for Small Businesses

For years you have been hearing about building a Facebook business page for marketing purposes. But some behind the scenes changes are making Facebook tougher for small businesses. Continue reading