2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019 content strategy, so you can hit the ground running in the new year.
2019 Content Strategy
Without Getting overwhelmed.
A professional blog post is a key part to your online social media marketing. But just writing a good blog isn’t going to bring many new clients to your door. You need to know what to do with your blog post after you hit publish. Continue reading
Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading
No one can market effectively to everyone. To know where to spend your time, and your money, you need to know what will have the most return on your investment. To do that, you need to decide: Who is your target customer? Continue reading
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website? Continue reading
Do you know what success looks like? What does it mean for everyone in your firm to pull their weight? If you want your blog, or your business, to be successful, you need to be clear about expectations – including who will do what, when. And that applies to your business partners, and yourself. Continue reading
The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says it is time for a holiday campaign. Find out how to make the most of your holiday marketing campaign with blogging and social media. Continue reading
When you are writing a blog or webpage, it can be easy to fall into your normal, authoritative voice. But when authority turns into legalese, you will lose your readers. Do your webpages reach out to potential clients, or are do you ignore your audience? Continue reading
It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and your keywords, your marketing team has thrown in something new: the long-tail keyword. But what the heck is it? And how will it help you generate more traffic? Continue reading
Are legal blogs considered advertising? What can you say online without crossing your state bar ethics rules? Are lawyers ever free of the regulatory requirements of their profession? Continue reading