Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your […]
Posts tagged marketing
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?
It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and your keywords, your marketing team has thrown in something new: the long-tail keyword. But what the heck is it? And how will it help you generate more traffic?