Your Brand is Bigger Than Your Logo

Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading

What Are You Really Selling on Your Website?

When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website? Continue reading

Be Clear About Expectations, With Your Partners and Yourself

Do you know what success looks like? What does it mean for everyone in your firm to pull their weight? If you want your blog, or your business, to be successful, you need to be clear about expectations – including who will do what, when. And that applies to your business partners, and yourself. Continue reading

Making the Most Of Your Holiday Marketing Campaign

The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says it is time for a holiday campaign. Find out how to make the most of your holiday marketing campaign with blogging and social media. Continue reading

What the Heck is a Long-Tail Keyword?

It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and your keywords, your marketing team has thrown in something new: the long-tail keyword. But what the heck is it? And how will it help you generate more traffic? Continue reading

Is an e-Newsletter Right for Your Business?

Somewhere along the line, everyone ends up on someone’s emailing list. But have you ever stopped to consider the marketing value of that e-newsletter? It could be the tool you need to fill out your online marketing strategy. Continue reading