The phone isn’t ringing. Cases are wrapping up. You find yourself with some time on your hands and now you’re wondering what to do when business is slow. Here are some suggestions to make the most of your time, and your marketing efforts.
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Tag: Legal Linguist
Maintaining your blog and creating long-form downloadable content takes time, energy, and skill. And you should be paid for your work. But should you ever write for free if you are a freelance writer or blogger? How do you know if the “exposure” is worth the work?
I recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots” that control search engine optimization. I couldn’t say, which of course, make me curious. Here’s what I found.
As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.
I’ve written a lot of law firms’ websites over the years, and read even more. Here are a few tips on how to write practice area pages for services you offer that drive clients to contact you, rather than click away. Why You Need Practice Area Pages If you’ve ever worked at a small firm, […]
We all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As the tasks pile up and the time ticks down, it can be easy to start looking for things to cut. Don’t let your blog be one of them. Here are […]
We live in a hyper-connected world. People find and connect with their lawyers using everything from the phone to Facebook messenger. But in an era where there are ways to connect at every turn, does your website still need a contact page?
Many writers have a certain ritual they use to connect with their muse and get the creative juices flowing. That often includes a set space to work. But a recent tour of local coworking spaces showed me, sometimes you just need to get out and write somewhere different.
Law and marketing don’t always mix. But sometimes, you can use your website to showcase your expertise, or use your legal know-how to improve your website. Find out how to put your law degree to work on your website.
Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the camera yourself, a successful video ad campaign can take time and effort to do right. But are you skipping a step? Can your blog support a video ad campaign and […]