Law and marketing don’t always mix. But sometimes, you can use your website to showcase your expertise, or use your legal know-how to improve your website. Find out how to put your law degree to work on your website.Continue reading
Let’s face it, sometimes writing a lawyer blog is tedious, even boring. When you feel like you are stuck in the same patterns, or want to provide your readers with some useful but different information, taking inspiration from adjacent industries may be just the way to do it. Continue reading
Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading
Lawyers like protective language. Our contracts are full of legalese designed to protect us from disappointed clients or angry vendors. But what about online? Does your law blog need a disclaimer? Continue reading
Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical boundary and cause professional responsibility problems, especially where attorney-client confidentiality is involved. Now the American Bar Association has weighed in to set the record straight. Continue reading
Even experts can’t know everything. Whether it’s breaking news or a nuanced legal issue, you sometimes need to do some digging before your start writing your law blog post. Here are some tips to researching your blog the right (and ethical) way. Continue reading
Lawyers are increasingly taking their marketing online, but not every state has clear professional responsibility rules governing online marketing and other communications. Find out what one ethics expert says about whether law blogs are ethical.
Are legal blogs considered advertising? What can you say online without crossing your state bar ethics rules? Are lawyers ever free of the regulatory requirements of their profession? Continue reading