When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]
Posts tagged keywords
It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and your keywords, your marketing team has thrown in something new: the long-tail keyword. But what the heck is it? And how will it help you generate more traffic?
SEO. You’ve heard it from every web marketer you’ve spoken to. You probably know it stands for Search Engine Optimization and it has to do with your website’s priority on Google, Bing, and other search engines. But do you actually know what it is? Many web marketers will use SEO like “secret sauce” – something […]