Strip Away Clutter to Reveal a Unique Value Proposition

How do you answer the question”What do you do?” Do you rely on your job title? Fumble your way through a list of recent clients? A clear unique value proposition statement prepared and ready to go can make you more memorable and can help attract your ideal clients. Continue reading

Draw Me A Picture: Who Is Your Ideal Client?

I recently had a conversation with a real estate agent where I asked him, “Who is your ideal client?” His response “I don’t know, anyone looking to buy or sell a house.” Here’s why that just won’t work. Continue reading