Is Your Back-End Killing Your SEO?

You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results and SEO. But there are some pieces of the back-end of your website itself that could be killing your SEO efforts. Continue reading

SEO 201: Beyond Keywords

Congratulations! You have taken the time to identify some top keywords and are using them in your business’s web content. Unfortunately, keywords are only Step 1 to understanding high quality SEO. Step 2 is all about going further into natural language. Continue reading

Using Google AdWords? Don’t Forget a Landing Page

More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce. Continue reading

Drip Marketing: Not Just a Drop in the Bucket

When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but a constant drip marketing strategy will bring clients to your door. Continue reading

Myth: They Don’t Teach Social Media Marketing in Law School

When I talk to lawyers about their web marketing strategies, one of the first arguments they raise in defense is “Yeah, but, it’s not like they teach social media marketing in law school!” Guess what, now they do! Continue reading

The Key to Choosing Keywords

If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do? Continue reading

Is There Such A Thing As Too Many Webpages?

You have spent a lot of time and money building up your web presence, particularly a professional website. Now your marketing manager wants to add pages for every aspect of your practice. So when is enough enough? Continue reading