Modern professionals may find in-person networking difficult. It may seem time consuming or you may not enjoy interacting in that kind of setting. Luckily, modern technology now allows you to take your networking online through social media. And you can use your blog to do it. Continue reading
If you follow social media, you have probably seen, and maybe even used hashtags. These markers for social engagement can help unite causal browsers, concert goers, and causes around one simple phrase. But have you ever considered using a hashtag to help your business? Continue reading
Whether you are a small business owner, manager, attorney, or anyone else with a public persona, it can be hard to draw a line between professional time and personal space. Nowhere is that more true than online. So how do you decide where your professional stage ends? Is it ever okay to be “off camera” while you are online? Continue reading
New Year’s Eve is a great time to make new plans – for yourself and for your business. As many companies roll over to a new fiscal year, January 1 is a perfect time to institute new marketing strategies. But as you look ahead to 2016, here are a few social media New Year’s Resolutions not to make. Continue reading
Facebook celebrated a huge milestone last week: 1 billion people signed in to the app in one day. The accomplishment makes the social media platform a force not to ignore. Are you doing enough to be seen? Continue reading
When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but a constant drip marketing strategy will bring clients to your door. Continue reading
No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading
You have spent a lot of time and money building up your web presence, particularly a professional website. Now your marketing manager wants to add pages for every aspect of your practice. So when is enough enough? Continue reading
For years you have been hearing about building a Facebook business page for marketing purposes. But some behind the scenes changes are making Facebook tougher for small businesses. Continue reading
There aren’t many people who choose to send New Year’s Eve alone. That’s because the holidays are social events – times to connect with family and friends and strengthen old bonds. So why do so many businesses treat social media networks so much differently?
Far too many business owners treat their follows on social media like the the masses at professional networking events – they collect as many contacts as they can, but never do any follow up. But social media is about relationships.
On its most basic level, social media is one of several ways for business owners to keep in contact with past and potential clients and referral sources. And it can be a platform for publicizing new blogs and news items. But if you stop there, you may as well be using mailers.
Instead, small business owners need to commit to making personal connections with their social media followers. That means engaging with them and giving them a glimpse at the man behind the curtain. So, in 2015, business owners should resolve to:
Reply to Followers
Inevitably, someone will comment on one of your posts. In fact, you want them to. That’s how you can develop organic reach for your social media posts. Thank new followers, like or favorite responses and shares and retweets. And engage in your followers’ conversations. It will build brand loyalty and grow organic reach.
In between blog posts and product photos, take the time to post something personal. That doesn’t mean posting a picture of your lunch, but maybe you could post a shot of you and the crew on the job. Let them see who you are and what they are paying for behind the marketing pitch. It will help your loyal fans recommend you better to their contacts.
Particularly on Twitter, one of the best ways to improve visibility and teach your followers about your business is to have conversations with them. Consider asking open-ended questions and being prepared to respond to the answers. Or set up a Tweet-chat or “Ask Me Anything” – dedicated times when you will engage and respond to your followers’ questions.
2015 will give you a chance for a whole new take on your social media strategy. Make a New Year’s resolution to take it more personally and to engage with your followers. What you invest in time, you will get back in organic growth and dedicated followers. If you need help developing a social media strategy, contact blogging coach Lisa Schmidt at Legal Linguist today.