Structuring Your Motion and Brief to Make Them Better

Have you ever read a motion and wondered what’s left for the brief? Or waded through a brief only to find a compelling argument buried at the end? Everyone has read a bad brief, But how can you keep from writing one? It all starts with structure. Continue reading

SEO 201: Beyond Keywords

Congratulations! You have taken the time to identify some top keywords and are using them in your business’s web content. Unfortunately, keywords are only Step 1 to understanding high quality SEO. Step 2 is all about going further into natural language. Continue reading

Does Your Website Make the Most of White Space?

Everyone knows that content is king. Writing high-quality webpages and blog posts is the key to increased web traffic and closed business. But what about the space between the words? Could your use of white space actually help support your content? Continue reading

To Master Writing, Try Different Lengths

I have recently had the opportunity to experiment with several different lengths of written works – from long-form book, to op-ed, to blog post, and the hyper-short back cover blurb. What I have learned from it is this: writing outside your depth (or length) can make you better at what you do. Continue reading

Citation Woes As Bluebook Releases its 20th Edition

Remember scouring your law school essays and law review articles to make sure every name was italicized? Recall the hours spent pouring over your Bluebook citation manual trying to figure out how to quote that pesky online journal? If those were fond memories, I have good news: the Bluebook has released its 20th edition with pages of new rules and examples to memorize! For the rest of us, this new wave of revisions bring citation woes – especially for those in the midst of the editing process. Continue reading

Writing in Monotone: Using Purpose to Set Tone

Last week, I got the chance to participate in a writer’s retreat on Mackinac Island in Northern Michigan. The retreat taught me a couple of things: (1) Not all seminars need to resemble studying for the bar; and (2) Literary writers are as susceptible to group think as the rest of us. Continue reading

The Key to Choosing Keywords

If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do? Continue reading

5 Lessons You Can Learn From Clickbait

No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading