Do you want readers or clients? Is it enough for them to land on your blog, or do you want them to walk through your door? Whether a casual reader becomes a paying client can depend on a lot of things. Don’t let your website stand in the way. Take the time to make sure your readers can navigate your blog. Continue reading
More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce. Continue reading
When I talk to lawyers about their web marketing strategies, one of the first arguments they raise in defense is “Yeah, but, it’s not like they teach social media marketing in law school!” Guess what, now they do! Continue reading
Do you have a flier that you hand to your clients? Are there certain questions potential clients always ask? Using a convenient downloadable on your website and social media outlets can give your readers something to take away and build your reputation. Continue reading
Not all of your writing goes to the courts or the web. No matter what your practice area, eventually you will have to write a letter to your client. So take the time to make them effective and add quality to your customer experience. Continue reading
Has anyone ever told you that you should write a book? Maybe you have a strong opinion on an aspect of your business, or have a unique way of explaining a difficult concept. An eBook could be a great way to put your thoughts in order and market your expertise at the same time. Continue reading
I recently had a conversation with a real estate agent where I asked him, “Who is your ideal client?” His response “I don’t know, anyone looking to buy or sell a house.” Here’s why that just won’t work. Continue reading
You are an interesting person. There are very few truly boring people in the world, and if you are one of them, then congratulations, being boring has just made you interesting. So why does your website’s bio (or About page) read like a resume? What can you do about it? Continue reading
For years you have been hearing about building a Facebook business page for marketing purposes. But some behind the scenes changes are making Facebook tougher for small businesses. Continue reading
There aren’t many people who choose to send New Year’s Eve alone. That’s because the holidays are social events – times to connect with family and friends and strengthen old bonds. So why do so many businesses treat social media networks so much differently?
Far too many business owners treat their follows on social media like the the masses at professional networking events – they collect as many contacts as they can, but never do any follow up. But social media is about relationships.
On its most basic level, social media is one of several ways for business owners to keep in contact with past and potential clients and referral sources. And it can be a platform for publicizing new blogs and news items. But if you stop there, you may as well be using mailers.
Instead, small business owners need to commit to making personal connections with their social media followers. That means engaging with them and giving them a glimpse at the man behind the curtain. So, in 2015, business owners should resolve to:
Reply to Followers
Inevitably, someone will comment on one of your posts. In fact, you want them to. That’s how you can develop organic reach for your social media posts. Thank new followers, like or favorite responses and shares and retweets. And engage in your followers’ conversations. It will build brand loyalty and grow organic reach.
In between blog posts and product photos, take the time to post something personal. That doesn’t mean posting a picture of your lunch, but maybe you could post a shot of you and the crew on the job. Let them see who you are and what they are paying for behind the marketing pitch. It will help your loyal fans recommend you better to their contacts.
Particularly on Twitter, one of the best ways to improve visibility and teach your followers about your business is to have conversations with them. Consider asking open-ended questions and being prepared to respond to the answers. Or set up a Tweet-chat or “Ask Me Anything” – dedicated times when you will engage and respond to your followers’ questions.
2015 will give you a chance for a whole new take on your social media strategy. Make a New Year’s resolution to take it more personally and to engage with your followers. What you invest in time, you will get back in organic growth and dedicated followers. If you need help developing a social media strategy, contact blogging coach Lisa Schmidt at Legal Linguist today.