As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.Continue reading
2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019 content strategy, so you can hit the ground running in the new year.
2019 Content Strategy
Without Getting overwhelmed.
How long does a blog post need to be to get results? What is the ideal word count for a hefty return of your marketing dollars? Should you write many mini-posts or one long white paper? What are readers even looking for anymore? Continue reading
How do you know your blog is working? You could wait until a potential customer mentions finding you one the web. Or you could install an analytics app into your website and see the numbers for yourself. Continue reading
Busy solo attorneys may have a tough time keeping up with the demands of a regular weekly blog. But they still may be able to get some of the benefits by organizing a blogging co-op with other local professionals. Continue reading
January is all about goal-setting. Whether you are committing to a New Year’s Resolution or updating your business plan, this time of year everyone is looking ahead. So what does the future look like for you? And how are you going to get there? What is your marketing goal for 2016? Continue reading
New Year’s Eve is a great time to make new plans – for yourself and for your business. As many companies roll over to a new fiscal year, January 1 is a perfect time to institute new marketing strategies. But as you look ahead to 2016, here are a few social media New Year’s Resolutions not to make. Continue reading
Congratulations! You have taken the time to identify some top keywords and are using them in your business’s web content. Unfortunately, keywords are only Step 1 to understanding high quality SEO. Step 2 is all about going further into natural language. Continue reading
Everyone knows that content is king. Writing high-quality webpages and blog posts is the key to increased web traffic and closed business. But what about the space between the words? Could your use of white space actually help support your content? Continue reading
More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce. Continue reading