Who do you write your blog for? For most lawyers, past clients and referral partners make up a large portion of their subscribers. So use that as a tool for follow-up contact with those who know your business best.
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Tag: constant contact
I finally did it! I’ve been saying that Legal Linguist needed a Twitter feed for over a year now. This week, I bit the bullet. Why did I wait? Because I wanted to do it right. Then I learned about a great way to schedule my social media posts. It takes a load off my […]
There. I said it. Lawyers shouldn’t blog every day. This may go against conventional wisdom for building better SEO rankings, but in reality, most lawyers who try to blog every day will not help their reputations very much.
When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but […]
You probably still have a LinkedIn profile active from the last time you did a job search. Maybe you even get friend requests from time to time. But are you actually using your LinkedIn profile to build your business? A LinkedIn profile is almost part of the college curriculum these days. Job seekers build one […]
Do you have a flier that you hand to your clients? Are there certain questions potential clients always ask? Using a convenient downloadable on your website and social media outlets can give your readers something to take away and build your reputation.
You have spent a lot of time and money building up your web presence, particularly a professional website. Now your marketing manager wants to add pages for every aspect of your practice. So when is enough enough?
For years you have been hearing about building a Facebook business page for marketing purposes. But some behind the scenes changes are making Facebook tougher for small businesses.
There aren’t many people who choose to send New Year’s Eve alone. That’s because the holidays are social events – times to connect with family and friends and strengthen old bonds. So why do so many businesses treat social media networks so much differently? Far too many business owners treat their follows on social media […]
You blog regularly. You publish on a set schedule designed to reach your target audience. And now that schedule is telling you to post on Christmas. What do you do? Let’s face it, very few people will be scrolling through their RSS or social media feeds on Christmas or New Year’s morning, looking for a […]