More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce.
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There. I said it. Lawyers shouldn’t blog every day. This may go against conventional wisdom for building better SEO rankings, but in reality, most lawyers who try to blog every day will not help their reputations very much.
You probably still have a LinkedIn profile active from the last time you did a job search. Maybe you even get friend requests from time to time. But are you actually using your LinkedIn profile to build your business? A LinkedIn profile is almost part of the college curriculum these days. Job seekers build one […]
Do you have a flier that you hand to your clients? Are there certain questions potential clients always ask? Using a convenient downloadable on your website and social media outlets can give your readers something to take away and build your reputation.
Not all of your writing goes to the courts or the web. No matter what your practice area, eventually you will have to write a letter to your client. So take the time to make them effective and add quality to your customer experience.
You are an interesting person. There are very few truly boring people in the world, and if you are one of them, then congratulations, being boring has just made you interesting. So why does your website’s bio (or About page) read like a resume? What can you do about it?
For years you have been hearing about building a Facebook business page for marketing purposes. But some behind the scenes changes are making Facebook tougher for small businesses.
There aren’t many people who choose to send New Year’s Eve alone. That’s because the holidays are social events – times to connect with family and friends and strengthen old bonds. So why do so many businesses treat social media networks so much differently? Far too many business owners treat their follows on social media […]
You blog regularly. You publish on a set schedule designed to reach your target audience. And now that schedule is telling you to post on Christmas. What do you do? Let’s face it, very few people will be scrolling through their RSS or social media feeds on Christmas or New Year’s morning, looking for a […]
If you work in a service-based industry like law, one of the things that sets you apart from your competition is you – your personality and demeanor. Make sure that personality shines through in your blog so potential clients get a glimpse of what to expect. One of the best uses of an initial consultation […]