Even if your business is completely virtual, there are times when you need to take it offline. Customer interactions and professional referral relationships sometimes take a personal touch that the Internet simply cannot offer.
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When readers have a problem, they turn to the Internet for a solution. It is so common, there is even a web-acronym LMGTFY: “Let Me Google That For You.” To be successful, your website should be the place to go for readers with problems to find answers. So ask yourself, does your website focus on […]
Do you want readers or clients? Is it enough for them to land on your blog, or do you want them to walk through your door? Whether a casual reader becomes a paying client can depend on a lot of things. Don’t let your website stand in the way. Take the time to make sure […]
A growing number of attorneys are beginning to see the importance of blogging for building a web marketing presence. But could it also make them better lawyers?
You probably still have a LinkedIn profile active from the last time you did a job search. Maybe you even get friend requests from time to time. But are you actually using your LinkedIn profile to build your business? A LinkedIn profile is almost part of the college curriculum these days. Job seekers build one […]
If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do?
No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger […]
Do you have a flier that you hand to your clients? Are there certain questions potential clients always ask? Using a convenient downloadable on your website and social media outlets can give your readers something to take away and build your reputation.
There aren’t too many law firms out there that don’t at least have a website. But if you ask a lot of lawyers they will say they aren’t on the web. The truth is, you are whether you are controlling it or not.
Not all of your writing goes to the courts or the web. No matter what your practice area, eventually you will have to write a letter to your client. So take the time to make them effective and add quality to your customer experience.