I recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots” that control search engine optimization. I couldn’t say, which of course, make me curious. Here’s what I found.Continue reading
Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the camera yourself, a successful video ad campaign can take time and effort to do right. But are you skipping a step? Can your blog support a video ad campaign and make your dollar go even further?
Make the Most of Your
Video Ads with These
2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019 content strategy, so you can hit the ground running in the new year.
2019 Content Strategy
Without Getting overwhelmed.
Don’t Do This
It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.Continue reading
The New is Always Strange.
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. So what is it like? And will this new, strange interface be worth the change?Continue reading
Have you ever browsed a competitor’s website and realized their About page was just a copy of their resume? Or maybe that bullet list is on your own site. Find out why your Attorney Bio should be more than just a list of your credentials. Continue reading
The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right. Continue reading
Let’s face it, sometimes writing a lawyer blog is tedious, even boring. When you feel like you are stuck in the same patterns, or want to provide your readers with some useful but different information, taking inspiration from adjacent industries may be just the way to do it. Continue reading
Unless your business is event hosting, you won’t have a big event every day, maybe not every year. But when a grand opening or other big event does come along, you need to know how to make the most of it on social media. Continue reading
You want your blog to seem professional, to demonstrate your legal expertise and experience to your readers. That means humor has no place on your website, right? Maybe not. A recent ABA Journal article suggests that maybe your blog posts are too serious. Continue reading