Should You Write About Losing?

You spent a week of long nights preparing for trial. You had everything ready — witnesses prepped, exhibits labelled, issues briefed. But at the end of the day, the verdict came in for the other side. Now what happens to that great idea you had about writing a blog post announcing your victory? Should you write about losing? Continue reading

5 Writing Strategies to Beat the Blank Page

The blank page is the bane of all writers. We all struggle to find ways to make the cursor stop being disappointed in us and actually get writing. It is blinking at us, after all. The good news is there are a variety of writing strategies that can get you past writer’s block and on to a complete first draft. The trick is to find the one that works for you. Continue reading

Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Making the Most of Case Summaries on Your Law Blog

Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading

Blogging Taught This “Pantser” to Plan

When it comes to fiction writing, the blank page has always been an invitation to me, rather than an obstacle. I have a unique ability to write linearly, flying by the seat of my pants and improvising as I go. Historically, I have never done must planning before pen hits page. But as I have gotten more serious about content strategies, blogging taught this “pantser” to plan. Continue reading

Guest Posts: When and How to Use Them for Business

Guest posts can be a good way to fill a gap on a busy week, and increase your reach on search engines through meaningful external links. But if you are trying to grow your business you shouldn’t accept just any offer for guest posts. Find and when and how a guest post can help you build your business and what kind of contributors to avoid. Continue reading

Tips for Writing High Readability Posts

A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or small business, you need to be certain it gives readers value. That means they need to be able to read it without getting lost. But you work in a technical field. How can you, the trained professional, cut through the jargon and write high readability posts? Continue reading