Should You Write About Losing?

You spent a week of long nights preparing for trial. You had everything ready — witnesses prepped, exhibits labelled, issues briefed. But at the end of the day, the verdict came in for the other side. Now what happens to that great idea you had about writing a blog post announcing your victory? Should you write about losing? Continue reading

5 Steps Toward Building Your Niche Practice

It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work. Continue reading

Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Making the Most of Case Summaries on Your Law Blog

Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading

Blogging Taught This “Pantser” to Plan

When it comes to fiction writing, the blank page has always been an invitation to me, rather than an obstacle. I have a unique ability to write linearly, flying by the seat of my pants and improvising as I go. Historically, I have never done must planning before pen hits page. But as I have gotten more serious about content strategies, blogging taught this “pantser” to plan. Continue reading

Guest Posts: When and How to Use Them for Business

Guest posts can be a good way to fill a gap on a busy week, and increase your reach on search engines through meaningful external links. But if you are trying to grow your business you shouldn’t accept just any offer for guest posts. Find and when and how a guest post can help you build your business and what kind of contributors to avoid. Continue reading

Tips for Writing High Readability Posts

A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or small business, you need to be certain it gives readers value. That means they need to be able to read it without getting lost. But you work in a technical field. How can you, the trained professional, cut through the jargon and write high readability posts? Continue reading

The Flesch Reading Ease Readability Formula: What Is It And Why Should You Care?

If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can your readers keep up? Continue reading

Your Brand is Bigger Than Your Logo

Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading