Even experts can’t know everything. Whether it’s breaking news or a nuanced legal issue, you sometimes need to do some digging before your start writing your law blog post. Here are some tips to researching your blog the right (and ethical) way.
We all know fresh content is key to making the most of your online marketing. But it can sometimes be hard to come up with something that hasn’t been done before. Here’s a master list of ideas to help you through your toughest writer’s block.
If you use blogging to market your business, you know the value of producing content to attract potential customers. But what about the value of consuming content? How many blogs do you read every week?
Lawyers and small businesses spend time and money creating web content to bring in new clients and grow their companies. But if your blog is culturally insensitive, you could be turning people away without even knowing it.
Who do you write your blog for? For most lawyers, past clients and referral partners make up a large portion of their subscribers. So use that as a tool for follow-up contact with those who know your business best.
How do you become known as an expert in your field? You don’t have to win a groundbreaking case or give a big lecture to a room full of your peers, though both would help. Sometimes, you just need to start writing a blog.