I recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots” that control search engine optimization. I couldn’t say, which of course, make me curious. Here’s what I found.
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Lawyers are taught to write a certain way. We spend three years and over $100,000 learning how to speak the secret language of legalese. But then, when it’s time to write for the general public, we forget that they don’t know the language. That makes us seem elite, aloof, and let’s face it, down right […]
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. […]
Even experts can’t know everything. Whether it’s breaking news or a nuanced legal issue, you sometimes need to do some digging before your start writing your law blog post. Here are some tips to researching your blog the right (and ethical) way.
You’ve written your masterpiece blog, something you believe everyone should read. But how do you get anyone to actually read it? Can you save yourself from obscurity with a picture?
We all know fresh content is key to making the most of your online marketing. But it can sometimes be hard to come up with something that hasn’t been done before. Here’s a master list of ideas to help you through your toughest writer’s block.
If you use blogging to market your business, you know the value of producing content to attract potential customers. But what about the value of consuming content? How many blogs do you read every week?
Lawyers and small businesses spend time and money creating web content to bring in new clients and grow their companies. But if your blog is culturally insensitive, you could be turning people away without even knowing it.
I just got done with a 14 week blog series, and it was too long. So how long should a blog series be? Here are some things I learned along the way.
Who do you write your blog for? For most lawyers, past clients and referral partners make up a large portion of their subscribers. So use that as a tool for follow-up contact with those who know your business best.