How do you become known as an expert in your field? You don’t have to win a groundbreaking case or give a big lecture to a room full of your peers, though both would help. Sometimes, you just need to start writing a blog.
There are lots of reasons to start a blog, from personal fulfillment to professional marketing. The reason for your blog, and the purpose behind it will change your topics, word choices, and distribution strategies. So why are you blogging?