Staying Professional in Controversial Debates

Over the last couple of weeks, a news storm has swept up my local court. As friends, neighbors, and Facebook followers engaged in the debate, I had a decision to make: stay professional or make comments about a judge whom I appear in front of regularly. Continue reading

The Key to Choosing Keywords

If you have ever gotten a telemarketing call from an SEO company (and let’s face it who hasn’t?), then you know that keywords make or break your visibility on search engines like Google, Bing, and Yahoo. But how do you choose the right ones? And how do you use them once you do? Continue reading

5 Lessons You Can Learn From Clickbait

No one likes it when you click on an article, only to discover the title does not match the content. If you are like many readers, you may find yourself wondering why you even clicked on some links. It may be because of a clickbait title. But there are some things you as a blogger can learn from clickbait which will increase your readership. Continue reading

Using a Downloadable to Build Reputation

Do you have a flier that you hand to your clients? Are there certain questions potential clients always ask? Using a convenient downloadable on your website and social media outlets can give your readers something to take away and build your reputation. Continue reading

Is There Such A Thing As Too Many Webpages?

You have spent a lot of time and money building up your web presence, particularly a professional website. Now your marketing manager wants to add pages for every aspect of your practice. So when is enough enough? Continue reading

Newsjacking To Build Your Audience

You may not know the term “Newsjacking,” but you probably know it when you see it. Blogs, social media accounts, and even cable news networks will use top trending news stories to get readers’ attention and build their audience. Continue reading

eBooks Are Marketing Too

Has anyone ever told you that you should write a book? Maybe you have a strong opinion on an aspect of your business, or have a unique way of explaining a difficult concept. An eBook could be a great way to put your thoughts in order and market your expertise at the same time. Continue reading

New Year’s Resolution Sale on Legal Linguist

If your New Year’s Resolution for 2015 is to build a better web marketing strategy, now is the time to contact Legal Linguist for help with your web content.

$50 Off Web Content

Legal Linguist can provide quality content for your website and web pages that will drive traffic to your door. During the month of January, take $50 off the cost of website content writing services and get your Internet marketing off to the right start.

Is blogging a New Year's Resolution?First Blog Free

Your website needs constant new content to provide quality to readers and hooks for search engine optimization. Legal Linguist can provide you with unique, professional blog content to give your website legs. Sign up for 3 months of blog articles by January 31, 2015, and your first article is free (a $75 value).

Free Editorial Add-On

If you are ready to DIY your blog, get off to the right start! Blog coach Lisa Schmidt can help you set up your blog and develop strong habits. Buy a 3-session blog coaching package in January and get 30 days’ editorial review of your future blog posts for free (a $100 value).

A high quality website makes your business stand out from the competition. Among the evocative photos and smooth transitions it can be easy to forget the most important part – the written word. Don’t leave your web content to chance. Hire the professional web content writer at Legal Linguist today.

Skipping Christmas?

You blog regularly. You publish on a set schedule designed to reach your target audience. And now that schedule is telling you to post on Christmas. What do you do?

Let’s face it, very few people will be scrolling through their RSS or social media feeds on Christmas or New Year’s morning, looking for a thought-provoking article on business or the law. So how do you deal with the scheduling conflict. There are a few options.

Post with Christmas Cheer!

If you are a stickler for schedules, you could decide to post anyway. People often may not find your blog until the next day, but you can show your dedication to consistency. If you are going to post on December 25 (or January 1 or any other holiday, for that matter), be sure to acknowledge what you are doing. Don’t just put up a generic “top tips” post because, let’s face it, you’re phoning it in while your kids open up their stockings to Rudolph the Red Nosed Reindeer. Instead, craft a blog that is in the holiday spirit. There are very few topics that can’t be connected to Christmas or New Year’s Resolutions or at least year end. Let your readers know that you are paying attention rather than just posting for the sake of posting.

Dodge Christmas

Your readers may be busy on Christmas morning, but they probably will have some down time on Christmas Eve or the day after the holiday. Adjusting your schedule so your post goes out just before or just after a holiday can be a good idea, particularly if you are targeting consumers. You may still want to use a holiday theme, but people probably won’t fault you for a fall-back post either. Instead they will be thanking you for giving them something to read to avoid unwanted in-laws.

Skip the Post

Every business (except possibly emergency rooms) has some holidays when they are closed. Despite the importance of new and fresh content, your readers won’t lynch you because your office, and your blog, are closed for the holidays. The more often you blog, the less likely skipping Christmas will negatively affect your SEO. So relax and enjoy the egg nog, knowing you’ll jump right back into blogging in the new year.

Which holiday strategy is best for you depends largely on how often you post and who your target market is. Ask yourself whether your readers will be at their desks or whether they may want a distraction. Then decide whether to target, dodge, or skip this holiday season.

Lisa Schmidt is a ghostblogger and blogging coach for Legal Linguist. She helps small businesses and law firms create professional web content and improve their online marketing return on investment. If you need help giving your website a boost in the New Year, contact Legal Linguist today.