What is a website for? Some traditionally minded marketers will say that a website is your online business card. How it looks is what counts. But in the age of online research and reviews, your online presence should be far more than just a pretty face.
More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce. Continue reading