It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.
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Unless your business is event hosting, you won’t have a big event every day, maybe not every year. But when a grand opening or other big event does come along, you need to know how to make the most of it on social media.
Are legal blogs considered advertising? What can you say online without crossing your state bar ethics rules? Are lawyers ever free of the regulatory requirements of their profession?
You don’t have to spend too much time surfing the Internet before you find someone questioning the value of writing a blog. All those negative articles could make you wonder “Why even bother blogging?”
Facebook celebrated a huge milestone last week: 1 billion people signed in to the app in one day. The accomplishment makes the social media platform a force not to ignore. Are you doing enough to be seen?
I finally did it! I’ve been saying that Legal Linguist needed a Twitter feed for over a year now. This week, I bit the bullet. Why did I wait? Because I wanted to do it right. Then I learned about a great way to schedule my social media posts. It takes a load off my […]
If you are like most bloggers I know, you try to write your blogs well the first time so you won’t need to spend a lot of time going over it again to edit it. But if you hurry too much, you could leave your readers in the mud.
More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce.
There. I said it. Lawyers shouldn’t blog every day. This may go against conventional wisdom for building better SEO rankings, but in reality, most lawyers who try to blog every day will not help their reputations very much.
When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but […]