The Law Firm Advertising Don’t List

Don’t Do ThisĀ 
in Your
Law Firm
Advertisin
g

It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.

Continue reading

Schedule Your Social Media Posts and Take a Load Off Your Mind

I finally did it! I’ve been saying that Legal Linguist needed a Twitter feed for over a year now. This week, I bit the bullet. Why did I wait? Because I wanted to do it right. Then I learned about a great way to schedule my social media posts. It takes a load off my mind and lets me plan ahead to make a better first (tenth? hundredth?) impression. Continue reading

Using Google AdWords? Don’t Forget a Landing Page

More and more attorneys are using Google AdWords and other advertisers to get their sponsored links at the top of potential clients’ search results. But if you don’t back that ad up with a quality landing page, your viewers are just going to bounce. Continue reading

Lawyers Shouldn’t Blog Every Day

There. I said it. Lawyers shouldn’t blog every day. This may go against conventional wisdom for building better SEO rankings, but in reality, most lawyers who try to blog every day will not help their reputations very much. Continue reading

Drip Marketing: Not Just a Drop in the Bucket

When you get hit with one drop of water, it’s easy to ignore. But as I am writing this blog, a torrent of drops are pouring down outside my office. It’s enough to make me take notice (even without a window). The same is true with email marketing. One impression won’t drive much traffic, but a constant drip marketing strategy will bring clients to your door. Continue reading