Your Brand is Bigger Than Your Logo

Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading

Is Your Back-End Killing Your SEO?

You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results and SEO. But there are some pieces of the back-end of your website itself that could be killing your SEO efforts. Continue reading

How Client Testimonials Prove Your Professional Expertise

Have you ever bought something on Amazon.com without at least glancing at the reviews? When you get a referral for a service professional from a friend, don’t you ask how they liked the work? So why would you think you should sell your professional services without the voices of your best customers? Continue reading

How to Feature a Product or Service in Social Media Marketing

You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing. Continue reading

Blogs, FAQs, and Sub-Pages: What’s the Difference?

A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers to frequently asked questions. But how do you balance blogs, FAQs, and sub-pages? And how do you know where the piece you just wrote belongs? Continue reading

Should You Move Your Practice Online?

The Cloud is a popular place these days. Industry experts will be quick to tell you to save your data to a server or even manage your practice online. But should you move your practice online? Modern technology says the answer may not be no. Continue reading

Are Geographic Landing Pages a Good Idea?

Have you ever gone to a big law firm’s website and found a list of all the cities they represent? Or seen webpages dedicated to each jurisdiction they cover? Are these practices even useful? Find out why a geographic landing page could be just right for your firm, or it could be way over the top. Continue reading