Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your […]
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How do you make your brand connect with readers on an individual level? Personal stories have the power to cut through the “salesy” feeling of marketing and make your firm and your content feel authentic.
You spend time and effort creating high-quality content for your website. At least part of your goal is probably to improve your organic search results and SEO. But there are some pieces of the back-end of your website itself that could be killing your SEO efforts.
Have you ever bought something on Amazon.com without at least glancing at the reviews? When you get a referral for a service professional from a friend, don’t you ask how they liked the work? So why would you think you should sell your professional services without the voices of your best customers?
Most of us are more interesting than our About page might lead potential customers to believe. Whether your bio reads like a resume or a sales pitch, there are ways to fight back against a boring About page.
You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing.
A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers to frequently asked questions. But how do you balance blogs, FAQs, and sub-pages? And how do you know where the piece you just wrote belongs?
The Cloud is a popular place these days. Industry experts will be quick to tell you to save your data to a server or even manage your practice online. But should you move your practice online? Modern technology says the answer may not be no.
Every business comes from humble beginnings. The American business model may be all about building success, but sometimes your clients want to know where you came from. Have you told them your origin story?
Have you ever gone to a big law firm’s website and found a list of all the cities they represent? Or seen webpages dedicated to each jurisdiction they cover? Are these practices even useful? Find out why a geographic landing page could be just right for your firm, or it could be way over the […]