As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.
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Whether you are setting up a new law blog, or trying to keep up with content creation and moderation on your existing site, the idea of dealing with user comments can be daunting. But should you allow comments on your law blog at all? Here are some considerations to think about.
I’ve written a lot of law firms’ websites over the years, and read even more. Here are a few tips on how to write practice area pages for services you offer that drive clients to contact you, rather than click away. Why You Need Practice Area Pages If you’ve ever worked at a small firm, […]
Almost Everything You Need to Know About Web Advertising When you are a solo entrepreneur or small business owner, web advertising is a must. But it can be easy to get overwhelmed by the where, what, and how of online marketing. That’s why the web marketing professionals from Legal Linguist, Intuitive Indigo, and Major Robot […]
We live in a hyper-connected world. People find and connect with their lawyers using everything from the phone to Facebook messenger. But in an era where there are ways to connect at every turn, does your website still need a contact page?
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. […]
Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content?
As professionals, our reputation and image are important parts of recruiting the kind of clients we want. Find out how the tone of your website and blog, together with your online profile can create an image of who you may, or may not, want to be online.
There’s a lot to think about when you are building a new website. With all the design choices, content to write – and don’t forget about the photography and the stock images – it can be easy to overlook the contact page. Don’t. Instead, use it as a tool to make communications quick and painless […]
When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]