When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]
Posts in category Websites
Have you ever bought something on Amazon.com without at least glancing at the reviews? When you get a referral for a service professional from a friend, don’t you ask how they liked the work? So why would you think you should sell your professional services without the voices of your best customers?
A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers to frequently asked questions. But how do you balance blogs, FAQs, and sub-pages? And how do you know where the piece you just wrote belongs?