How Are You Using LinkedIn?

Most professionals have developed a LinkedIn account at some point in their career. But just having a profile doesn’t let LinkedIn work for you the way it could. How you use it can make the difference between a waste of time and a lucrative business opportunity. Continue reading

Should You Move Your Practice Online?

The Cloud is a popular place these days. Industry experts will be quick to tell you to save your data to a server or even manage your practice online. But should you move your practice online? Modern technology says the answer may not be no. Continue reading

Take Your Networking Online Through Social Media

Modern professionals may find in-person networking difficult. It may seem time consuming or you may not enjoy interacting in that kind of setting. Luckily, modern technology now allows you to take your networking online through social media. And you can use your blog to do it. Continue reading

Should Your Brand Use “I” “We” or “They”?

Whether you are rewriting your website, drafting your next blog, or posting on social media, choosing the right pronouns can be surprisingly complicated. Deciding whether to use “I” “we” or “they” can set the tone for all kinds of brand decisions. But which one is best for you may not be as clear as you initially suspect. Continue reading

Tapping into Commercial Hashtag Marketing

If you follow social media, you have probably seen, and maybe even used hashtags. These markers for social engagement can help unite causal browsers, concert goers, and causes around one simple phrase. But have you ever considered using a hashtag to help your business? Continue reading

Where Does Your Professional Stage End, and Your Personal Life Begin Online?

Whether you are a small business owner, manager, attorney, or anyone else with a public persona, it can be hard to draw a line between professional time and personal space. Nowhere is that more true than online. So how do you decide where your professional stage ends? Is it ever okay to be “off camera” while you are online? Continue reading

What To Do With Client Thank You Notes

Being a lawyer can be a tough job. You help people through hard times, and all too often have to be the bearer of bad news. But every now and again, you’ll have a client that really likes you, and the work you’ve done for them. They might want to hug you, or send you cards. So what do you do with all those client thank you notes. Continue reading

What’s Your Marketing Goal for 2016?

January is all about goal-setting. Whether you are committing to a New Year’s Resolution or updating your business plan, this time of year everyone is looking ahead. So what does the future look like for you? And how are you going to get there? What is your marketing goal for 2016? Continue reading

3 Social Media New Year’s Resolutions NOT to Make

New Year’s Eve is a great time to make new plans – for yourself and for your business. As many companies roll over to a new fiscal year, January 1 is a perfect time to institute new marketing strategies. But as you look ahead to 2016, here are a few social media New Year’s Resolutions not to make. Continue reading