Tone and Profiles: Who Do You Want to Be Online?

As professionals, our reputation and image are important parts of recruiting the kind of clients we want. Find out how the tone of your website and blog, together with your online profile can create an image of who you may, or may not, want to be online. Continue reading

When, How, and Why to Send Out Your Press Release

Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success. Continue reading

Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Your Brand is Bigger Than Your Logo

Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading

Making the Most Of Your Holiday Marketing Campaign

The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says it is time for a holiday campaign. Find out how to make the most of your holiday marketing campaign with blogging and social media. Continue reading

Making the Most of Your Professional Expertise

When you are an expert in your field, industry organizations, continuing education coordinators, and others will ask for you to weigh in on professional issues. So how can you use these opportunities to make the most of your professional expertise online. Continue reading

How to Feature a Product or Service in Social Media Marketing

You’ve just rolled out a new product or decided to make a service a bigger part of your business. How do you get the word out? Here are three steps to feature a product or service in your business through social media marketing. Continue reading