Can Your Blog Support a Video Ad Campaign?

Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the camera yourself, a successful video ad campaign can take time and effort to do right. But are you skipping a step? Can your blog support a video ad campaign and make your dollar go even further?

Make the Most of Your
Video Ads with These
Blogging Tips

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Time to Plan Your 2019 Content Strategy

2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019 content strategy, so you can hit the ground running in the new year.





Plan your 
2019 Content Strategy
Without Getting overwhelmed.

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The Law Firm Advertising Don’t List

Don’t Do This 
in Your
Law Firm
Advertisin
g

It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.

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Tone and Profiles: Who Do You Want to Be Online?

As professionals, our reputation and image are important parts of recruiting the kind of clients we want. Find out how the tone of your website and blog, together with your online profile can create an image of who you may, or may not, want to be online. Continue reading

When, How, and Why to Send Out Your Press Release

Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success. Continue reading

Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Your Brand is Bigger Than Your Logo

Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your brand all on its own. Continue reading