5 Steps Toward Building Your Niche Practice

It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work. Continue reading

Tips for Writing High Readability Posts

A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or small business, you need to be certain it gives readers value. That means they need to be able to read it without getting lost. But you work in a technical field. How can you, the trained professional, cut through the jargon and write high readability posts? Continue reading

The Flesch Reading Ease Readability Formula: What Is It And Why Should You Care?

If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can your readers keep up? Continue reading

Law Blogs and Attorney-Client Confidentiality: The ABA Weighs In

Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical boundary and cause professional responsibility problems, especially where attorney-client confidentiality is involved. Now the American Bar Association has weighed in to set the record straight. Continue reading

When Writing Becomes Part of the Flow

When do you lose track of time? When you are playing with your kids? Networking with other business professionals? Digging into a tough problem at work? What about writing? Professional development professionals call being in the zone like this “flow.” For bloggers, writing becomes part of the flow, but only if they get the distractions out of the way. Continue reading

5 Ways a Blog Post Is Like a Legal Brief

Lawyers aren’t taught how to write blog posts in law school. Most attorneys have to figure out things like practice management and marketing on their own. But one thing most law schools are good at teaching is how to write a legal brief. And it turns out, blog posts really aren’t all that different. Continue reading

Writing for Business Development: It’s Not a New Idea

Recently a business development expert on a popular attorney blog came to the realization that writing can actually generate revenue. But writing for business development is not a new idea. It’s all about where you post, and who you are writing for. Continue reading