Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Making the Most of Case Summaries on Your Law Blog

Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading

How SEO Let’s You Talk to Readers and Robots

When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can we talk about what that does to the SEO in your web content? Continue reading

Guest Posts: When and How to Use Them for Business

Guest posts can be a good way to fill a gap on a busy week, and increase your reach on search engines through meaningful external links. But if you are trying to grow your business you shouldn’t accept just any offer for guest posts. Find and when and how a guest post can help you build your business and what kind of contributors to avoid. Continue reading

Tips for Writing High Readability Posts

A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or small business, you need to be certain it gives readers value. That means they need to be able to read it without getting lost. But you work in a technical field. How can you, the trained professional, cut through the jargon and write high readability posts? Continue reading

The Flesch Reading Ease Readability Formula: What Is It And Why Should You Care?

If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can your readers keep up? Continue reading

Law Blogs and Attorney-Client Confidentiality: The ABA Weighs In

Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical boundary and cause professional responsibility problems, especially where attorney-client confidentiality is involved. Now the American Bar Association has weighed in to set the record straight. Continue reading

What Are You Really Selling on Your Website?

When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website? Continue reading