When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use […]
Posts in category Blog Writing
Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog.
When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]
If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can […]
Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical boundary and cause professional responsibility problems, especially where attorney-client confidentiality is involved. Now the American Bar Association has weighed in to set the record straight.
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?