When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?
Posts in category Blog Writing
When do you lose track of time? When you are playing with your kids? Networking with other business professionals? Digging into a tough problem at work? What about writing? Professional development professionals call being in the zone like this “flow.” For bloggers, writing becomes part of the flow, but only if they get the distractions […]
Who hasn’t spent a lazy day in December coming up with New Year’s Resolutions we know would make our lives easier, more productive, or simply more enjoyable? For creative types, this often includes doing our form of art more. We resolve to draw more, play more, or write more. But how can we keep those resolutions […]
The new year often brings with it resolutions to do better at home, in life, and in business. For lawyers and business owners this often comes in the form of an aggressive marketing plan to build a robust pipeline and recruit new clients. But by February, many New Year’s Resolutions fall away. So what can […]
Ready or not, 2018 is coming very soon. With just a matter of weeks to go in 2017, it is time to start planning for the new year. Sally J. Schmidt from Attorney at Work recommends an annual business development plan to give your personal marketing efforts focus. If blogging is part of that plan, […]