The phone isn’t ringing. Cases are wrapping up. You find yourself with some time on your hands and now you’re wondering what to do when business is slow. Here are some suggestions to make the most of your time, and your marketing efforts.
You are browsing archives for
Category: Blog Writing
I recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots” that control search engine optimization. I couldn’t say, which of course, make me curious. Here’s what I found.
As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.
Whether you are setting up a new law blog, or trying to keep up with content creation and moderation on your existing site, the idea of dealing with user comments can be daunting. But should you allow comments on your law blog at all? Here are some considerations to think about.
We all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As the tasks pile up and the time ticks down, it can be easy to start looking for things to cut. Don’t let your blog be one of them. Here are […]
When deadlines get tight, it can be tempting to skip proofreading and go straight to posting your blog or filing your brief. But typos and form errors can come back to haunt you later on.
You’ve set aside the time and crafted a well-written blog post with SEO in mind. You’ve uploaded it to your website and are ready to click publish. Stop! Until you’ve taken the time to add a picture or image, your not ready to go live. Find out why images matter for your blog post.
Law and marketing don’t always mix. But sometimes, you can use your website to showcase your expertise, or use your legal know-how to improve your website. Find out how to put your law degree to work on your website.
Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the camera yourself, a successful video ad campaign can take time and effort to do right. But are you skipping a step? Can your blog support a video ad campaign and […]
2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019 content strategy, so you can hit the ground running in the new year.