The Law Firm Advertising Don’t List

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It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.

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WordPress Gutenberg Editor: One Blogger’s First Impressions

The New is Always Strange.

There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. So what is it like? And will this new, strange interface be worth the change?

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When Should You Update Your Law Firm’s Website Content?

Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content? Continue reading

Could Your Law Blog Turn You Into a Thought Leader?

The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right. Continue reading

Taking Inspiration from Adjacent Industries

Let’s face it, sometimes writing a lawyer blog is tedious, even boring. When you feel like you are stuck in the same patterns, or want to provide your readers with some useful but different information, taking inspiration from adjacent industries may be just the way to do it. Continue reading

Should You Write About Losing?

You spent a week of long nights preparing for trial. You had everything ready — witnesses prepped, exhibits labelled, issues briefed. But at the end of the day, the verdict came in for the other side. Now what happens to that great idea you had about writing a blog post announcing your victory? Should you write about losing? Continue reading

5 Writing Strategies to Beat the Blank Page

The blank page is the bane of all writers. We all struggle to find ways to make the cursor stop being disappointed in us and actually get writing. It is blinking at us, after all. The good news is there are a variety of writing strategies that can get you past writer’s block and on to a complete first draft. The trick is to find the one that works for you. Continue reading