Whether you are setting up a new law blog, or trying to keep up with content creation and moderation on your existing site, the idea of dealing with user comments can be daunting. But should you allow comments on your law blog at all? Here are some considerations to think about.Continue reading
We all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As the tasks pile up and the time ticks down, it can be easy to start looking for things to cut. Don’t let your blog be one of them. Here are some tips on what to write when you don’t have time to write.Continue reading
When deadlines get tight, it can be tempting to skip proofreading and go straight to posting your blog or filing your brief. But typos and form errors can come back to haunt you later on.Continue reading
You’ve set aside the time and crafted a well-written blog post with SEO in mind. You’ve uploaded it to your website and are ready to click publish. Stop! Until you’ve taken the time to add a picture or image, your not ready to go live. Find out why images matter for your blog post.Continue reading
Law and marketing don’t always mix. But sometimes, you can use your website to showcase your expertise, or use your legal know-how to improve your website. Find out how to put your law degree to work on your website.Continue reading
Launching a video ad campaign can be a big deal. From approving the script, to scheduling the videographer, to actually appearing in front of the camera yourself, a successful video ad campaign can take time and effort to do right. But are you skipping a step? Can your blog support a video ad campaign and make your dollar go even further?
Make the Most of Your
Video Ads with These
2018 is ticking down to its final days and the holidays are right around the corner. Now is the perfect time to plan your 2019 content strategy, so you can hit the ground running in the new year.
2019 Content Strategy
Without Getting overwhelmed.
Writing Blogs for
Lawyers are taught to write a certain way. We spend three years and over $100,000 learning how to speak the secret language of legalese. But then, when it’s time to write for the general public, we forget that they don’t know the language. That makes us seem elite, aloof, and let’s face it, down right rude. Here are 5 ways to banish legalese from your blog.Continue reading
Don’t Do This
It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.Continue reading
The New is Always Strange.
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. So what is it like? And will this new, strange interface be worth the change?Continue reading