Don’t Do This
It’s all too easy to waste thousands of dollars on marketing that doesn’t land you more business. But how do you avoid it? Here is a list of 7 Don’ts to consider for next year’s law firm advertising plan.
The New is Always Strange.
There have been rumors, tutorials, and reviews of the WordPress Gutenberg editor floating around the internet for nearly a year. But unless you are a tech guru or make your living building websites, you may never have heard of it. Now, WordPress is planning to roll out Gutenberg to users in its next big update. So what is it like? And will this new, strange interface be worth the change?
Building a whole new website is time consuming and expensive. With a busy court schedule and clients taking up all your working hours, it may be easy to let your law firm’s website content slide to the back burner. But for how long? When should you update your law firm’s website content? Continue reading
Have you ever browsed a competitor’s website and realized their About page was just a copy of their resume? Or maybe that bullet list is on your own site. Find out why your Attorney Bio should be more than just a list of your credentials. Continue reading
The title “thought leader” is the next big trend since “guru”. It means someone others look to in setting trends and inspiring movements. Lawyers across the country are using their law blog as a platform to move them from expert to thought leader. But you have to do it right. Continue reading
Let’s face it, sometimes writing a lawyer blog is tedious, even boring. When you feel like you are stuck in the same patterns, or want to provide your readers with some useful but different information, taking inspiration from adjacent industries may be just the way to do it. Continue reading
Unless your business is event hosting, you won’t have a big event every day, maybe not every year. But when a grand opening or other big event does come along, you need to know how to make the most of it on social media. Continue reading
You want your blog to seem professional, to demonstrate your legal expertise and experience to your readers. That means humor has no place on your website, right? Maybe not. A recent ABA Journal article suggests that maybe your blog posts are too serious. Continue reading
You spent a week of long nights preparing for trial. You had everything ready — witnesses prepped, exhibits labelled, issues briefed. But at the end of the day, the verdict came in for the other side. Now what happens to that great idea you had about writing a blog post announcing your victory? Should you write about losing? Continue reading
The blank page is the bane of all writers. We all struggle to find ways to make the cursor stop being disappointed in us and actually get writing. It is blinking at us, after all. The good news is there are a variety of writing strategies that can get you past writer’s block and on to a complete first draft. The trick is to find the one that works for you. Continue reading