Lawyers and other professionals often take pride in sounding like they know what they are talking about. But is your language turning people away? If you write like you talk in the courtroom or especially in a legal brief, your blog could be too elite for your readers.
A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers to frequently asked questions. But how do you balance blogs, FAQs, and sub-pages? And how do you know where the piece you just wrote belongs?