When, How, and Why to Send Out Your Press Release

Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success. Continue reading

5 Steps Toward Building Your Niche Practice

It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work. Continue reading

Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Making the Most of Case Summaries on Your Law Blog

Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading

How SEO Let’s You Talk to Readers and Robots

When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can we talk about what that does to the SEO in your web content? Continue reading

When Emotion Can Get in the Way of Writing

Emotional conflict is a natural part of the law. Whether you are blogging about a controversial legal issue or responding to a pleading or email from an opposing counsel, you may find yourself wrapped up in an emotional response. But that emotion can get in the way of your writing, and in resolving your issues. Continue reading

Blogging Taught This “Pantser” to Plan

When it comes to fiction writing, the blank page has always been an invitation to me, rather than an obstacle. I have a unique ability to write linearly, flying by the seat of my pants and improvising as I go. Historically, I have never done must planning before pen hits page. But as I have gotten more serious about content strategies, blogging taught this “pantser” to plan. Continue reading