For many of us, summer is a time for time away from work, family vacations, and a break from the everyday slog. So why not make this the season where you finally get started writing? Your future self will thank you for it.
The phone isn’t ringing. Cases are wrapping up. You find yourself with some time on your hands and now you’re wondering what to do when business is slow. Here are some suggestions to make the most of your time, and your marketing efforts.
Maintaining your blog and creating long-form downloadable content takes time, energy, and skill. And you should be paid for your work. But should you ever write for free if you are a freelance writer or blogger? How do you know if the “exposure” is worth the work?
I recently had a client ask me if the parentheses I use in my blog posts were a turn off to readers or “the bots” that control search engine optimization. I couldn’t say, which of course, make me curious. Here’s what I found.
As lawyers, when it comes to marketing, it is far too easy to make it all about ourselves: our credentials, our experience, and our biggest wins. But potential clients ultimately only care about how you can help them. Find out how you can make your brand all about them and improve your call-through rate.
Whether you are setting up a new law blog, or trying to keep up with content creation and moderation on your existing site, the idea of dealing with user comments can be daunting. But should you allow comments on your law blog at all? Here are some considerations to think about.
I’ve written a lot of law firms’ websites over the years, and read even more. Here are a few tips on how to write practice area pages for services you offer that drive clients to contact you, rather than click away. Why You Need Practice Area Pages If you’ve ever worked at a small firm, […]
We all have days (weeks? months?) when it seems like there is no way we’re going to get to everything on the to-do list. As the tasks pile up and the time ticks down, it can be easy to start looking for things to cut. Don’t let your blog be one of them. Here are […]
Almost Everything You Need to Know About Web Advertising When you are a solo entrepreneur or small business owner, web advertising is a must. But it can be easy to get overwhelmed by the where, what, and how of online marketing. That’s why the web marketing professionals from Legal Linguist, Intuitive Indigo, and Major Robot […]
We live in a hyper-connected world. People find and connect with their lawyers using everything from the phone to Facebook messenger. But in an era where there are ways to connect at every turn, does your website still need a contact page?