Make the Most of Your Contact Page

There’s a lot to think about when you are building a new website. With all the design choices, content to write – and don’t forget about the photography and the stock images – it can be easy to overlook the contact page. Don’t. Instead, use it as a tool to make communications quick and painless for your potential clients. Continue reading

5 Writing Strategies to Beat the Blank Page

The blank page is the bane of all writers. We all struggle to find ways to make the cursor stop being disappointed in us and actually get writing. It is blinking at us, after all. The good news is there are a variety of writing strategies that can get you past writer’s block and on to a complete first draft. The trick is to find the one that works for you. Continue reading

When, How, and Why to Send Out Your Press Release

Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success. Continue reading

5 Steps Toward Building Your Niche Practice

It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work. Continue reading

Sorry, You Can’t Use that Cool Picture You Found Online

When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use a photo online. Continue reading

Making the Most of Case Summaries on Your Law Blog

Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog. Continue reading

How SEO Let’s You Talk to Readers and Robots

When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can we talk about what that does to the SEO in your web content? Continue reading