Guest posts can be a good way to fill a gap on a busy week, and increase your reach on search engines through meaningful external links. But if you are trying to grow your business you shouldn’t accept just any offer for guest posts. Find and when and how a guest post can help you […]
If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can […]
Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical boundary and cause professional responsibility problems, especially where attorney-client confidentiality is involved. Now the American Bar Association has weighed in to set the record straight.
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?
When do you lose track of time? When you are playing with your kids? Networking with other business professionals? Digging into a tough problem at work? What about writing? Professional development professionals call being in the zone like this “flow.” For bloggers, writing becomes part of the flow, but only if they get the distractions […]