There are only so many ways a person can write about the same topic before it sounds redundant. If you are using a highly targeted blog to market a niche practice or attract a particular type of client, you may soon find yourself bored with the topic. How can you keep the entries fresh and […]
Lawyers aren’t taught how to write blog posts in law school. Most attorneys have to figure out things like practice management and marketing on their own. But one thing most law schools are good at teaching is how to write a legal brief. And it turns out, blog posts really aren’t all that different.
Have you ever bought something on Amazon.com without at least glancing at the reviews? When you get a referral for a service professional from a friend, don’t you ask how they liked the work? So why would you think you should sell your professional services without the voices of your best customers?
You are an expert in your field. Others in your profession come to you to answer tough questions. You’ve even been invited to speak at industry events and conferences. But to customers online, you are still just a face in the crowd. How can you bring your expertise online to land more paying clients?
It seems like there is always more to learn about creating high-quality web content. Now that you’ve nailed down your priorities, your target audience, and your keywords, your marketing team has thrown in something new: the long-tail keyword. But what the heck is it? And how will it help you generate more traffic?