When you are blogging online, a picture can bring the topic home and connect with readers intellectually or emotionally, not to mention improving your social media reach. But you can’t use just any picture you found online. Find out why it is important to use stock imagery and give attribution if you want to use […]
Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog.
When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]
Emotional conflict is a natural part of the law. Whether you are blogging about a controversial legal issue or responding to a pleading or email from an opposing counsel, you may find yourself wrapped up in an emotional response. But that emotion can get in the way of your writing, and in resolving your issues.
If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can […]