A professional blog post is a key part to your online social media marketing. But just writing a good blog isn’t going to bring many new clients to your door. You need to know what to do with your blog post after you hit publish.
It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work.
Case summaries from recently published court decisions (yes, even the unpublished ones), are a rich source of content for your law blog. But they can all-to-easily turn into dry treatises that alienate your readers, or go over their heads. Here are three tips to make the most of case summaries on your law blog.
When you are writing web content for your website or blog, you are actually writing for two audiences: readers and robots. It’s important to keep your content readable, but not at the expense of good search engine optimization. Too often, lawyers and other professionals make their web content sound like their professional writing. But can […]