There’s a lot to think about when you are building a new website. With all the design choices, content to write – and don’t forget about the photography and the stock images – it can be easy to overlook the contact page. Don’t. Instead, use it as a tool to make communications quick and painless […]
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Month: June 2018
The blank page is the bane of all writers. We all struggle to find ways to make the cursor stop being disappointed in us and actually get writing. It is blinking at us, after all. The good news is there are a variety of writing strategies that can get you past writer’s block and on […]
Small business owners love to see their names in the papers – physically or online. But getting noticed by journalists doesn’t usually happen by accident. A well-written, and timed, press release can be the difference between obscurity and marketing success.
It’s hard to stand out when everyone around you does what you do. For a growing number of lawyers, the answer to increased competition has been establishing a niche practice. But you can’t just hang out a shingle and expect the work to roll in. Building your niche practice takes time, and intentional work.