Tips for Writing High Readability Posts

A blog post is only as useful as it is readable. If you want your blog to drive paying clients to your law firm or small business, you need to be certain it gives readers value. That means they need to be able to read it without getting lost. But you work in a technical field. How can you, the trained professional, cut through the jargon and write high readability posts? Continue reading

The Flesch Reading Ease Readability Formula: What Is It And Why Should You Care?

If you use an SEO plug in like Yoost, you probably have been annoyed by a little red readability icon telling you your Flesch Reading Ease score is to high. The Flesch Reading Ease Readability Formula tells you how hard it is to read your post. Complicated writing comes easily to a lawyer. But can your readers keep up? Continue reading

Law Blogs and Attorney-Client Confidentiality: The ABA Weighs In

Many of the lawyers I have talked to about online marketing, blogging, and social media have worried that posting information online could cross an ethical boundary and cause professional responsibility problems, especially where attorney-client confidentiality is involved. Now the American Bar Association has weighed in to set the record straight. Continue reading