Legal logos can be boring. In an effort to appear professional, many firms stick with a combination of a nice font, a fancy ampersand, and maybe a line or two. But even if your firm has broken with the norm to create an eye-catching trade name or logo, it still isn’t enough to define your […]
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Month: February 2018
No one can market effectively to everyone. To know where to spend your time, and your money, you need to know what will have the most return on your investment. To do that, you need to decide: Who is your target customer?
When you hire professionals, what are you actually buying? Their time? Their expertise? Those are all tools the professionals use to solve your problem. Your billables may be in hours, but what brings clients in the door isn’t how well you use your time. So what are you really selling on your website?
Sometimes it can be hard to figure out what to write week in, and week out. One source of almost unlimited content ideas is to look at industry trends. Whether it is a newly published case or an issue trending on Twitter, changes in your industry are perfect blog writing material.