Somewhere in America, the ball is currently being hoisted to usher the new year. How are you going to make the most of your new blogging year? What can you to get your 2018 blog off right? In this 2-part blog, I’m out to get your 2018 blog off to the right start. Whether a […]
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Month: December 2017
How do you make your brand connect with readers on an individual level? Personal stories have the power to cut through the “salesy” feeling of marketing and make your firm and your content feel authentic.
The stores are full of twinkling lights and carols. Calendars are filling up with year-end parties and winter festivals. And your annual marketing plan says it is time for a holiday campaign. Find out how to make the most of your holiday marketing campaign with blogging and social media.
When you are writing a blog or webpage, it can be easy to fall into your normal, authoritative voice. But when authority turns into legalese, you will lose your readers. Do your webpages reach out to potential clients, or are do you ignore your audience?