Blogs, FAQs, and Sub-Pages: What’s the Difference?

A robust company website often requires a lot of content. Many professionals, lawyers especially, fill these pages with tidbits of industry knowledge, updates, and answers to frequently asked questions. But how do you balance blogs, FAQs, and sub-pages? And how do you know where the piece you just wrote belongs? Continue reading

Writing for Business Development: It’s Not a New Idea

Recently a business development expert on a popular attorney blog came to the realization that writing can actually generate revenue. But writing for business development is not a new idea. It’s all about where you post, and who you are writing for. Continue reading